Gourmet on the Go* brings a gourmet twist to the comfort of classic fast food.
Targeting a younger, food-savvy audience, Gourmet on the Go is for those who appreciate good taste, high quality ingredients, convenience, and a touch of sophistication in their meals.
The goal was to capture the spirit of a brand that is young, playful and authentic through its visual design: through photography and typography that directly speaks to young audiences who seek the comfort of classic fast food with an elevated twist.
*This is part of my design portfolio and is not an actual brand. Images used here have been generated as part of my experimentation with generative AI.