Communications for OCADU
This portfolio brings together a range of communications and visual content created around the creative community at OCAD U. It is anchored by a speculative campaign titled “Meet the Future of Creativity”, designed to demonstrate skills in campaign concept development, writing, photography, and digital storytelling within an arts and culture context.
In addition to the campaign, the portfolio includes sections on a series of artist posters highlighting graphic design and layout, as well as a selection of editorial-style portraits that showcase a documentary and collaborative approach to photographing artists and designers.
SHOWCASED HERE:
CAMPAIGN PITCH
IN-STUDIO PORTRAITURE AND PROCESS WORK
SOCIAL MEDIA MOCKUPS
STUDENT POP-UPS AND EXHIBITS
*While the campaign itself is self-initiated, all photography featured throughout was commissioned by OCAD University's Centre for Emerging Artists and Designers (CEAD) primarily or by individual artists and designers, and produced in close collaboration with them.
Concept
“Meet the Future of Creativity” is a portrait-driven storytelling campaign that introduces emerging artists and designers at OCAD University.
The goal: to present student creatives not only through their finished work, but in their process, their environments, and their early ideas.
This campaign reframes the art and design school as a launchpad: a place where creativity is actively taking shape, and tomorrow’s creative voices are already present, visible, and in action.
In-studio Portraiture & Process Work
GALLERY BIO:
Alex Berceanu (she/her) is a multidisciplinary artist based in Tkaronto.
Her sculptural work explores hybridity, connection, and collective meaning-making through foundry-based metal casting. Drawing on a background in architectural design and cultural studies, her practice is rooted in material experimentation, community-based production, and critical inquiry.
Her Dog-Rabbit series evokes ambiguity and duality: blurring species, gestures, and emotional states. Cast in aluminum and bronze, these hybrid forms explore both the fluidity of identity and the deeper histories carried by the materials themselves.
INSTAGRAM/ SOCIAL CAPTION:
Meet @alexberceanu, a multidisciplinary artist based in Tkaronto whose sculptural series Dog-Rabbit explores ambiguity, connection, and hybridity. 🐶🐰
Is it a dog? A rabbit? About to kiss or bite? Dog-Rabbit blurs species and emotion, holding tension between softness and conflict. Cast in aluminum and bronze, it is part myth, part metaphor, shaped through fire, collaboration and care.
To discover more of her work, head to @alexberceanu.
GALLERY BIO:
Chris A. Leithead (he/ him) is an interdisciplinary artist based in Toronto whose practice explores material reuse, sculptural duration, and the boundaries between digital culture and physical space. Working with materials like construction debris, protein powder, and recycled pulp, his installations reflect on play, disconnection, and memory.
In Cutscene 1, Leithead molds Nintendo 64 controllers from recycled cardboard pulp, evoking moments of suspended action and half-remembered play. Seen here cutting the cast forms in his studio, he transforms packaging techniques into sculptural tools, reinforcing the exhibition’s core themes of interruption, reuse, and the liminal space between control and surrender.
INSTAGRAM/ SOCIAL CAPTION:
Pictured here in his studio, @chris.leithead cuts cast Nintendo controllers for “Cutscene 1”, part of his graduate thesis exhibition “Please… Touch the Grass”.
Made from recycled cardboard pulp, each piece echoes the shape of a Nintendo 64 controller abandoned mid-play, waiting for a return that may never come. The act of slicing open these forms speaks to the show’s larger themes: disruption, digital memory, and the tactile process of letting go.
To see the full installation, visit @chris.leithead or experience the show in person at 📍Room 115, 205 Richmond St. W from 19 March - 22 March!
Content/ Social
Student Showcase: Pop-ups & Exhibits
COMMISSIONED PORTRAITS
A collection of portraits and experimental posters produced across the IAMD Program that reflect the spirit of artists and designers from OCAD University.
SHOWCASED HERE:
PHOTOGRAPHY
DESIGN ASSETS
